LifeCycle Update & Financial News

In the months between each LifeCycle Challenge, the LifeCycle Organisation committee meets on a regular basis to plan the next challenge and co-ordinate all the action and communication that is vital when planning such an event. At today’s meeting, the two main themes were sponsorship and the route. Negotiations are continuing with our 2009 title sponsor Betfair, and we are all hopeful that the excellent working relationship built between LifeCycle and Betfair will continue for the 2010 challenge. No details about the 2010 challenge route can be released just yet, though we can say that the number of possible routes has been narrowed to two, and the challenge will also include some new features to really test the cyclists’ mettle. Back to 2009, and while final donations are still being received, we are delighted to announce that donations and sponsorship this year have raised in the region of €110,000, an amazing achievement in the current economic climate. After deducting the costs of running the event, this means around €70,000 will help directly to support the treatment of patients with renal disease and awareness of our cause, which will in turn attract more sponsors in future. Our accounts will shortly go to the auditors, and we will announce the final figure in due course. We would like to thank our title sponsor, Betfair, all our sponsors and the general public for their continuing support. Without this support the LifeCycle Organisation would never reach its aims.