Betfair
Betfair is one of the world’s largest international online sports betting providers and pioneered the betting exchange in 2000. Driven by cutting-edge technology, Betfair enables customers to choose their own odds and bet against each other. The company now processes over five million transactions a day from its three million registered customers around the world. In addition to sports betting, Betfair offers a portfolio of innovative products including casino, exchange games and poker.
Betfair has twice been named the UK’s ‘Company of the Year’ by the Confederation of British Industry and has won two prestigious Queen’s Awards for Enterprise, being recognised for Innovation in 2003 and most recently for International Trade in 2008. Betfair currently employs over 2,000 people worldwide. The company holds betting licences in Gibraltar, the US, Tasmania, Italy and Malta.
Betfair’s partnership with the LifeCycle Organization started in 2009, when it sponsored the 2009 LifeCycle Challenge, in which 19 cyclists rode almost 2,000km from Istanbul to Damascus in 11 days, supported by an 18 strong backup team.
As title sponsor again in 2010, Betfair proposed a route to finish at Old Trafford, home of Manchester United, for whom Betfair are official partners. The journey started from Venice in Italy and Betfair not only provided valuable support but also 14 staff actually joined the challenge as cyclists!
For the 2011 challenge, Betfair have again accepted the role of title sponsor, and will be providing a significant cash donation as well as practical and logistical support.
