The Betfair group of companies offers a global portfolio of gambling products and services. This includes the world’s leading betting exchange (a concept pioneered by Betfair), which is provided in the UK. Betfair’s other betting platforms include a bookmaking operation provided from Malta and a second betting exchange in Australia.
Separately Betfair’s established gaming products include Betfair Poker, Betfair Casino and a number of exchange-enabled games. All of these are offered from Malta.
Betfair is a licensed gambling operator in the UK, Australia, Malta, Italy, Austria and Germany.
Betfair’s partnership with the LifeCycle Organisation started in 2009, when it sponsored the highly successful 2009 LifeCycle Challenge, in which 19 cyclists rode almost 2,000km from Istanbul to Damascus in 11 days, supported by an 18 strong backup team.
For the 2010 challenge, Betfair have again accepted the role of title sponsor, and will be providing a significant cash donation as well as practical and logistical support.
